Driving a MINI has always been electric – but now we’re taking fully charged to a whole new level. MINI Electric has everything you’d expect from one of the most recognisable cars of all time – stylish looks, that unique go-kart handling – plus a fully electric engine.
Launch the new Mini Electric Car to the UK market with a creative, cohesive campaign that is exciting, emotive and immersive enough, that it can’t fail to create hype amongst the target audience.